As the name implies, International Digital marketing refers to all marketing activities that take place through the internet and includes various methods such as content marketing, social media marketing, email marketing, etc. Who needs international internet marketing?
The answer to this question is very simple, all those who are looking for more market share and therefore more profit.
But to enter the international market, not everything is so simple. Before making any decision, you should be aware that entering the global market means entering the world of competition with stronger and more experienced competitors, who must have a precise plan and strategy to face them.
Some businesses, after some development, need to enter the international market for further development and sustainability. Some of them have targeted the global market for their business and have not liked the local market. Another enter the international market to increase revenue and services. Every business can follow this path with a specific goal, but the common denominator of all these businesses is one thing; the Need for international internet marketing.
How to enter international marketing?
Entering the international market through the Internet is a very complex process and requires a large budget. In order not to waste your spending budget to enter the international market, you need to start working with full awareness and order.
Step # 1- Discovering Your Purpose
To enter the international market, you must first select your target market. Depending on the type of product, depending on the population, climatic conditions, economic conditions, medical conditions, tourism and many other things, your target market can be different. You can also select several countries as target markets, but it is better to expand your market slowly.
Try to start from the neighbouring countries or the countries closest to you first so that you can better manage your expenses.
Step 2: Study and research the target market
After selecting the target market, you must enter the field research phase; Gather as much information as you can about the new country in which you plan to grow your business.
Information such as the culture of the people of that country, the culture of shopping, economic conditions, the methods of branding in that country, identifying influencers and all the information needed about your business to enter the new country that you will need in the future.
Identify Businesses Using Yellow Pages
You have probably seen the “first book”. A thick book in which information about the businesses of each city is published. Pilgrims are a database of businesses that are categorized and organized, and usually, all countries of the world and even large cities have their versions. The first book is one of the Iranian twists and turns.
To access the Yellow Pages, you can do a Google search for “Yellow Pages” along with the Latin name of the country you are looking for, or visit reference sites such as yellowpages.com.
Step 3: Design a strategy
After researching and obtaining the necessary information, it is time to design a marketing strategy to enter the new country. In designing a strategy, you should pay attention to various issues such as branding, pricing, available market share, budget, advertising channels, etc. and mention them in your strategy.
One of the proposed strategies for businesses is internet sales and international internet marketing, which is one of the best and least expensive options available due to the advancement of technology.
Step 4: Start International Digital Marketing
As we mentioned in the first part, internet marketing is called internet marketing methods. Because we have physical limitations to enter and operate in the international market, but the Internet removes this limitation and can be a way for many businesses to enter the international market.
As mentioned before, there are many different ways to market your internet marketing, depending on your end customer (individual or business). But one of the most important issues for sales is gaining the trust of the customer.
several ways to gain the trust of your customers. Having SSL, 24-hour support, embedding contact pages, displaying customer feedback, generating the content, etc.… One of the best ways to display the dynamics and activity of your business. You can show this dynamism and activity to your audience by producing appropriate content.
network marketing
Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapshot and… is some of the powerful marketing channels that can directly affect the customer. To start social media marketing, you must first identify the popular and widely used social network of the destination country. Review the marketing potential and techniques on that social network and start producing content to engage your audience.
To increase your social media marketing products, you can use a variety of tools to publish, target, analyze and more.
Content marketing
One of the best methods of international internet marketing is Content Marketing. In content marketing, you can identify the needs and concerns of your audience and start producing content to provide suggested solutions. Content creation is one of the best ways to build trust for your business.
Email Marketing
UseE-mail for professional communication has become very popular in recent years. Of course, you have to keep in mind that how you use the email tool depends on the customer or, in other words, your target audience. You can get in-person communication via email or start communicating from your business.
Video marketing, affiliate marketing and mobile marketing are other methods of internet marketing that you can use for marketing.
The tools you will need for internet marketing
There are various tools for content production and strategy design, many of which are monetary. Some are unusable for Iranian users due to restrictions against Iran. Therefore, Google services are one of the best options available.
English content production due to its comprehensiveness can be one of the best choices for content production to engage a larger statistical community.
Google Trends
Google Trends helps you learn how to search for your audience. Find out the keyword trends you are looking for. Get geolocation statistics. With the help of Google Trends, you can compare the search volume of several phrases or keywords with each other.
To access this information, just go to the Google Trends page and search for the phrase you are looking for. Then through the available options, you can select the country, search box and.
Google Trends and Google Keyword Planner
Keyword Planner is another Google service that can help you find keywords in the target language. You must be logged in to Google Ads to use Google Keyword Planner. After logging in through your Gmail account, select Tools from the top menu and find the Keyword Planner option. You can now enter one of the keywords you have already found with the help of Google or a translation of the keyword into the target language.
In Google Keyword Planner, it is also possible to filter by country, language, search network, search interval. Keyword Planner provides a variety of information such as related keywords, search volume, hardness, and که that are critical to starting content marketing. Google Keyword Planner service is great but not enough. There are several keyword challenges that you must overcome.
Keyword Planner and Google AdWords
When searching on Google, you may have noticed a series of results, the first of which contains the phrase “ad”. Google Ads is Google’s advertising service that allows you to appear as the first result when searching for a particular keyword.
Google Ads is commonly used to direct users to landing pages. Landing pages are pages of a website that are designed for a specific purpose, such as collecting leads from a customer, selling a product, a discount, or a festival.
Google Ads – International Internet Marketing
There are many other challenges to entering the international market, which can be largely controlled by research, competition and careful planning. Have you had the experience of entering a new market? Write to us about the experiences and challenges and you can ask your questions through contact us section
