Industrial branding is a type of branding that is done to create a relationship between value and profit in exchange for products or services provided, while branding is usually used to excite customers to buy products and services. ; But it is good to know that industrial branding has no excitement.
Industrial branding is discussed at the beginning of the growth and production of any organization, and unfortunately, organizations go through it in recovery without paying attention to it in a completely superficial way. However, this issue should be pursued seriously and separately from the branding of products and services and before that, and it is necessary to know that to formulate an industrial branding strategy, a proper initial analysis of organizational policies and strategies is needed. Be able to use these analyzes to avoid potential risks and dangers that limit the organization.
Industrial branding
Potential Risks of Industrial Branding (B2B)
The first danger of industrial branding: The idea that branding is done only for consumer products and services is not true at all. You should know that industrial companies also use industrial branding methods to brand their company. IBM, for example, uses industrial branding strategies to simplify its customers’ shopping experience to offer its products and services to customers in a risk-free manner.
The second danger of industrial branding: branding is the enduring operation of a logo or a simple brand in the minds of customers. Of course, it is not true that when people think of a brand, the brand logo of that brand is etched in their minds, but it is not the name and brand logo that defines the meaning of the brand for consumers, but the brand means people’s experiences and perceptions. It is one of the products and services and this is the point of contact of customers with the company and it is interesting to know that the point of contact of customers can be sales unit or after-sales service unit or any of the other units of the organization
The third danger of industrial branding: the idea that only products are a brand and not a company. In many organizations it is seen that only their products evoke the meaning of the brand, they try to cover all aspects but can not, but the main point is that the products have a brand for themselves and the organization has a brand Apart from the products for itself.
The Fourth Risk of Branding: The idea that brands protect themselves Most people think that a brand should protect itself, while a brand is like an asset, just like your other assets need. A brand also needs protection. You need to know that for a brand, there can be any kind of threat from inside and outside, and you must always be present to protect the brand against any threat.
The fifth risk of industrial branding
When you decide on your brand or the same brand, you have to make these decisions under external factors or the same customers. Never think that the decisions you make about a brand should be based on internal factors, maybe customers will not look at you as you look at your brand. Can you find out what image they have of your brand in their minds with a survey of customers? Or what your brand needs and after this survey, formulate your brand strategy and try to consciously add what your brand needs to the brand strategy program.
The Sixth Danger of Branding: The idea that branding operations are focused only on marketing, most people think that industrial branding operations are done only for marketing and during centralized marketing, they make promises to customers and customers always They are waiting for those promises to be fulfilled and according to the view that the organization has of industrial branding operations, in this situation it is not ready to fulfil its promises. Due to the risks mentioned in this article, every organization should first develop its branding strategy plan and look at its organizational brand as an asset and be diligent in protecting it.
conclusion
for starting a good industrial branding you to initialize prerequisite and some other context and make sure brand relativity to some other parts of your major accesses, if you have any further question please contact us from the contact section.
